The 3DC’s G+ Hangout Virtual tasting recap

I (Jason/Seamus) owe a huge thanks to Raz for working hard to guide us through the drams, and to Fergus for organizing such a stellar group meetup in the Bay area. All in all, I had the easy part: some basic marketing and logistic coordination to get it up and running, which was made nearly painless by Google.

From my perspective… all in all I consider our first virtual tasting to have been a mild success. While it was great to see so many people gathered for the tasting, I didn’t get the deeper interactions we’ve experienced at more official seated tastings. Our largest hurdle was some of the tech issues with sound, causing some feedback and echoing through much of the event. This helped to focus the 3 larger groups within themselves and treat the camera as merely another observer rather than using the camera to speak directly to the other participants.

So, what went well? Logistically, we were able to gather and get the hangout up and running easily. The kits were all shipped on time and contained the right products. We had enough connection slots for those who wanted to join thanks to organizing in groups to minimize the overall number of connections (hopefully something we won’t have to worry about in the future if Hangouts on Air are rolled out to us).

What didn’t work as well? As noted about, the sound issues prevented clear communication. Some groups rushed through the drams and some lagged behind, creating a disconnect in attempted discussions. I found that the discussions were so chaotic at times, that I was unable to take proper notes in my 3DC Tasting Notebook, leaving me without clear ideas about the whiskies we tasted, just general impressions. And, overall, we didn’t lead as well as we could have.

So… what, then, can we do differently to improve? Glad you asked ;)

First off, I believe any of our future virtual tastings need to be run like a proper conference call (I blogged about how to do this over on my work blog). Defining a specific speaker/host, ensuring everyone is muted unless speaking, and really focusing on guiding a collective tasting will take us far. A free for all is simply too chaotic.

Secondly, while the group environments helped to make the tasting fun for those in the groups, the dynamic unfortunately left our individual attendees faltering about for a bit while the groups talked amongst themselves. Again, this is where a driven leader, combined with controlled and focused groups would help us provide a much greater benefit to all attendees/participants.

I do believe that with a little more effort and a bit more focus we can run some really great and educational hangouts via GooglePlus. The tough part, as I see it, will be in retaining that 3DC personality to ride the line between fun and chaos.

 


The 3DC Invade Las Vegas in February…

OK Whiskies lovers, we can finally give out some more concrete details of our “3DC Invade Las Vegas” events on President’s day weekend 2012:

First excursion: Paired tasting at the Ri’Ra’ (Mandalay Bay)

When: Saturday, February the 18th, 8PM

Menu:

  • Pairing 1. Dalwinnie with Burran’s Smoked Salmon from Ireland
  • Pairing 2. Macallan 15yr with Shepard’s pie (lamb)
  • Pairing 3. Talisker distillers with Kerry gold sharp Cheddar Cheese from Ireland
  • Pairing 4. Jameson Gold with Pork Belly
  • Pairing 5. Tullamore Dew 10yr with Tomato Basil Soup
  • Pairing 6. Combass Box (Hedonism*) with a Dark Chocolate Desert – details pending. *Confirmation outstanding

$60.00, “all in” (includes taxes and gratuity)

Dress: Something stylish would be appreciated.
**Note: Food portions are sample sized and the drams are 1oz ea. We are limited to 25 seats at this event (cause that how many 1 oz drams you get in a bottle) but we need have at least 12.

.

Second excursion: Field trip to the Whisky Attic at Freak’n Frogs

When: Sunday, February the 19th, 8PM

What: Field trip to the Whisky Attic at Freak’n Frogs and Adam’s 750+ expressions just waiting for you to choose from.
Open format. We can bring as just about as many people as we’d like so the more’s the merrier.
$?, pay as you go for the drams you order. The education you get from Adam is free. ;)
Dress: It’s a dive bar downstairs, your call…

Please email Raz atrazness@yahoo.com with your RSVP in the affirmative. No negative RSVPs are needed.

The official 3DC hotel is the Fiesta Hotel Casino, Henderson if you feel inclined to grab a room near us. (This as chosen as a convenient compromise location between another coincident event for the SCA that many of us are attending as well.)

***Note: This, as all 3DC events to date, is a not for profit venture. You pay for what you get and we don’t take a dime. Also note, to your advantage (should you attend) +Compass Box Whisky has been kind enough to comp their bottle for the tasting. Thank you very much to Robin Robinson of Compass Box for making that happen for us.


Order your kit, and get ready for the first 3DC Virtual Tasting!

Today we solidified the details for our very own virtual tasting. Here’s the break down:

Date & Time: January 28th, 2012 at 7pm PST  (Facebook Event Listing)

Location: Virtual! Hosted by the 3 Drunken Celt’s Google Plus (G+) page Hangout-on-Air

Drams: 

  • Amrut Single Malt
  • Singleton 12 Year Single Malt
  • Glenmorangie Quinta Ruban
  • Suntory 12 Year Yamzaki

How can you taste-along? We have worked closely with Forrest Cokely over at Hi-Time Wine Cellars to build a mini tasting kit comprised of 50ml minis of the drams noted above. You can order this custom built kit, for only $23.99 here: http://www.hitimewine.net/product.php?productid=68133&cat=268&page=1

Some logistic points of note: 

  • We are limited to 40 of the Amrut Single Malt, which will limit the number of kits available.
  • Google Hangout-on-Air is limited to 9 participants via web-cam, all others can watch via live feeds.
  • Some people are already planning “in person” type meet-ups to expand the number of live video participants. There is to be one in Orange County, CA and another up in Santa Barbara, CA. Anyone out East want to set up a meet up point?
  • If enough interest is shown for regional in-person meet-ups, full bottles could be substituted for the mini-kits to ensure everyone is able to taste. This would be the responsibility of each local organizer to handle.
  • Of course you don’t have to drink… with this setup you can just join and watch if you don’t want to order a kit or don’t even drink… in any case it should be an interesting night!

Once you order and receive your kit, hold tight, January 28th will be he before you know it!

In preparation for the tasting, you may want to join Google Plus and circle the 3 Drunken Celts page so you can see and join the Hangout. While there, you may also want to familiarize yourself with the hangout feature (who knows, we may host smaller unannounced test tastings leading up to the day) so you’ll be ready to go and join in on January 28th as we sample each dram and share our notes virtually, North to South, East to West, and across the globe!


The 3DC’s social channels you may or may not know about….

Have you seen? The 3DC are all over the social spaces! Come like us, follow us, and circle us!
We can be found at:
Want to be ‘in the know’? Connect with us so you don’t miss out :)

/marketing hat

-Seamus

Whiskies of the World is on the horizon: March 26th

In just over 5 weeks, Whiskies of the World, San Francisco will be underway. Like years past, the 3DC have made a commitment to attend, though a bit late on the draw this time around. Because of that, we expect our numbers to be a bit less than last year.

Adrian and Jason (Fergus and Seamus) are working behind the scenes now to figure out lodging for the weekend, so if you are interested, please contact us to join in on the fun. (Commenting here will be sufficient if you don’t have our contact info elsewhere.)

If you’ve never been to Whiskies of the World before, don’t miss this opportunity to attend. Only General Admission tickets are available, as VIP and DramClub have sold out.  GA tickets are $110/ea, but rest assured you will get your money’s worth!

Saturday, March 26th, 2011 is the date of the Grand Tasting, but the 3DC tend to make a party weekend out of it. We begin arriving Friday morning and don’t leave until late Sunday/early Monday, playing around the city when not at the Grand tasting. It really IS a great time to reconnect with friends and let loose for a bit. We hope to see you there with us this year!


Have you heard?

Our Tenth Anniversary Flaming Heart bottles from Compass box came in last week, were then hand labeled by Randy and Adrian… and they look Stellar! No, really, check em out:

Blank bottle, custom labels...

.

Labelled and ready for distribution.

.

One bottle, sitting proudly at a member's home.

.

If you ordered one, contact Adrian Trespando for payment details, then either Adrian or Randy Ullon for delivery logistics (Adrian for NorCal/Az., Randy for SoCal). Adrian has noted he is going through the list and will hit the yahoo group. He will let you know how to pick up bottles and who still needs to pay.


Finally, some actual news!

The godfather and his helpers have arranged a deal with Compass Box Whiskies to provide a few cases of unlabeled 10th anniversary Flaming Heart for the 3DC to use for our own 10th anniversary this year.

While all bottles are now spoken for (9 cases worth at last count), I thought this a good opportunity to highlight this momentous occasion as we can firmly say we are committed to the whole deal. And I can also say this is likely the single most exciting thing the 3DC have pulled off to date. Check out the preview with the original Compass Box labeling:

The only downside here is that we have to wait until November to take delivery of the bottles. But my, oh my, what a great way to celebrate the 3 Drunken Celts’ 10th anniversary but with a bottle especially made by Compass Box for their own 10th anniversary in the same year and month!

Of course, our bottles will come without the front label, where we will be applying our own custom 3DC labels to commemorate the combined anniversaries. We’ll be sure to post pictures of those in November once we have them in our hands. Until then, let this server to whet your appetite for a new and amazing bottle of some truly special whisky!


The 3 Drunken Celts Tasting Notebook!

OK… So we’ve made some rather lofty claims on our web site. Chief amongst these is “The 3 Drunken Celts are set to change all that you know about whiskies…” Well here’s the start of that:

The 3 Drunken Celts Whiskey Tasting Notebook!

sample page

You’ve seen us using them at Whiskies of the World in San Francisco, and other tasting events we attend, now get your own so you won’t forget what you’ve tasted and more importantly, what you thought of the taste! Simply said, these are essentially blank notebooks designed to guide tasters through their own note-taking while tasting various whiskies. The notebooks include free-text sections as well as basic rating scales to capture your own reactions to the whiskies you are tasting.

There is more information about this new offering below… I’ve a personal beef with tasting notes and ratings as are currently done by the whiskey world at large; eg: Would I like a given “98″ rated whiskey? Would it be good on a hot summer afternoon? Is it thick and warm or thin and refreshing? Is it complex or curt in its story? The “98” really doesn’t mean anything to you unless you were the one who tasted the dram or at least know what scores in each of the individual categories the reviewer has used that then where added up to the 98. I’m pretty sure we, the 3DC, can do a damn site better than that. I find that some whiskies that rate highly I don’t like while others that do not rate so highly, by the experts at least, are rather enjoyable and visa versa on both these statements.On the most rudimentary level what I’d like to know about a bottle of whiskey I’ve never had is how thick the dram is, how strong the taste is, how long the story is. I find that I prefer a stronger, thicker dram in the winter and a lighter more complex one in the summer so knowing the viscosity, boldness and length of story goes a long way towards picking out a dram I’m not familiar with. Additionally, these are categories that can be reviewed with far less subjectively. We’ll use a 1-5 scale. For example, if it drinks like a 10W40 motor oil, as far as viscosity is concerned, you’d give it a 5 and if it was thin as water you’d give it a 1. The same scale will be used for Boldness and length of story.

From there, more traditional tasting notes regarding descriptive verbiage of the nose, flavor and finish can come into play when deciding between drams I already know to be appropriate to my mood’s general requirements at the time. I should be noted that the evaluations, 1-5, in the categories above are not indicative of quality or approval. A 1 is no better than a 5, just an empirical take on the dram’s properties. This is what makes our system drastically different from the status quo as well as makes the future database a much more useful tool.

The last category, and notably the least important, is an indication of how much we liked the dram based on own personal taste with an A-F scale. This is simply intended to be a reference or reminder of our overall impression of the dram as time passes and also a means for others to get to know our individual preferences while reviewing the database. For example, Seamus really likes the Balvenie 21, and so does Fergus, so Fergus looking over Seamus’ favorable review of the Edradour 10 cask strength would lend Fergus to think he may well want to try it too. Simple huh?

To this end we have introduced a 3DC tasting notepad on our Café Press shop page.

We are also, in time, going to be able to start logging these tasting notes onto our web site for others to reference. The idea here is that you can try things that others have tried and get to know each other’s tastes and preferences. Once you get to know the others preferences you may be inclined to try something you’d not normally have tried simply because someone with similar tastes as your own rated it favorably regardless of what the late M. Jackson or J. Murray has said about the dram. Not that they don’t know their business. As Fergus and Seamus will tell you, I’ve nothing but the highest admiration for Jim but his tastes have developed far beyond my own and his sophistication of pallet is also well out of my current personal reach. He has highly rated things I don’t care for and has panned some of my favorite drams as well so as much as I like the man, I can’t rely on his ratings to determine whether or not I’m going to like what’s in the bottle in front of me. I just know if Jim liked it.

I urge you to give our little experiment in changing the whiskey world a try. We’ve put a PDF copy of one of the pages up in the downloads page if you’d like to “try before you buy”.

Please let us know what you think and feel free to post a version of your tasting notes to the list for a while so we can see what you think of the drams you are trying.

Yis, Raz/Randy


The 3DC on Twitter

Yes, the 3DC have finally embraced social media 2.0 and have created a twitter stream. Follow our real-time tasting notes as they happen at:

http://twitter.com/3drunkencelts

For those not familiar with the concept of Twitter: it is a website which allows users to update their current status with what they are doing right now, in 140 characters or less. The 3DC will be utilizing this social media outlet to post tasting notes on various drams, links to new blogs and news articles, and other random whiskies related content.

You can also join in the fun if you are on twitter by following us and entering your own content stream related to the 3DC by using the hashtag: #3DC


Eoin’s Ode to Friar John Cor

With a nod to the Bard:

This day is called the Reverence of Friar John:
He that outlives this day, and comes drunk home,
Will stumble a-tiptoe when the day is named,
And rouse him at the name of Friar John.
He that shall see this day and drink t’old age,
Will yearly on the vigil toast his neighbours,
And say “To-morrow is Friar John’s Reverence Revel”:
Then will he strip his sleeve and show his scars
And say “These wounds I had on Friar John’s day.”
Drunk men forget: yet all shall be forgot,
But he’ll remember with advantages
What drinks he did that day. Then shall our names,
Familiar in his mouth as household words
Raz the Reaver, Seamus and Fergus,
Fair Siobhan and Sean, Odran and Gulliver,
Be in their flowing cups freshly remembered.
This story shall the good Celts teach their sons;
And Jon John shall ne’er go by,
From this day to the ending of the world,
But we in it shall be remembered;
We few, we inebriated happy few, we band of drunken brothers;
For he today that sheds his whiskey with me
Shall be my brother; be he ne’er so vile,
This day shall gentle his condition:
And gentlemen in Ireland now abed
Shall think themselves accursed they were not here,
And hold their manhoods cheap whiles any speaks
That drank with us upon Friar John’s Reverence Revel day.


Eoin